Christie Digital Systems

Cafecreate have produced numerous campaigns for Christie, the key to their success? Pushing product by empowering people. A customer centric strategy, bespoke photography and integrated execution delivered Christie the results they needed, which is why they kept coming back to us.

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Challenge

To build Christie’s profile, improve it’s brand voice and to create a more human interface for a customer-centric, technology brand.

Objectives

– Reposition the Christie brand inline with their company strategy and refined value proposition
– Develop and promote a look, feel and message to attract prospects and allow Christie to capture the attention of their prospects
– To ensure the look, feel and messaging of the Christie was consistent across all communication materials to ensure maximum impact

Solution

Bold messaging and a memorable strapline reflective of the emotive messaging we were promoting “when it matters”. The use of high quality imagery to support the brand values of the business was also critical.

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