Christie Digital Systems
To build Christie’s profile, improve it’s brand voice and to create a more human interface for a customer-centric, technology brand.
– Reposition the Christie brand inline with their company strategy and refined value proposition
– Develop and promote a look, feel and message to attract prospects and allow Christie to capture the attention of their prospects
– To ensure the look, feel and messaging of the Christie was consistent across all communication materials to ensure maximum impact
Bold messaging and a memorable strapline reflective of the emotive messaging we were promoting “when it matters”. The use of high quality imagery to support the brand values of the business was also critical.