When they wanted to attract a new audience, we helped Heartwood in defining a new tone of voice and a fresh approach to a traditional market place. Working closely with the team, we brought the Heartwood story to life…



An established brand, talking to a sophisticated audience, working with FA’s we had to keep the brands integrity while making it more accessible. We need to convey the human side of Heartwood.


– Develop and promote a look, feel and message to communicate the highly regarded advisory and non- advisory services offered by Heartwood
– To ensure the look, feel and messaging could standalone for campaign use but remain aligned with the Heartwood brand and corporate communications
– To ensure that the concept translates across a variety of mediums and that it was adaptable for future development


A copy led approach which brought the Heartwood story to life – helping it to engage better with it’s clients.


Heartwood_Brochure2 Heartwood_Factsheet Heartwood_Presentation


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