Office Depot

Approach the team at Cafecreate to help them with a standalone communication, that stood out from their usual marketing material in order to make an impact. Following the response rate we have since promote several cost saving messages for the brand, helping them to engage with and add value to their customer experiences.

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Challenge

To stand out and project a message to a mass audience who are time poor.

Objectives

– Develop and promote a look, feel and message to communicate benefits to Office Depot customers and prospects
– To ensure the look, feel and messaging can standalone but remain aligned with Office Depot branding and corporate communications
– To ensure that the concept translates across a variety of mediums and that it is adaptable to be used for similar campaigns

Solution

An illustrative style to pull the look and feel away from that of competitors. Strong simple messaging emphasising the benefits to the customer first – in this case we made campaigns price centric as we knew that it would instigate a more significant reaction.

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