To stand out and project a message to a mass audience who are time poor.
– Develop and promote a look, feel and message to communicate benefits to Office Depot customers and prospects
– To ensure the look, feel and messaging can standalone but remain aligned with Office Depot branding and corporate communications
– To ensure that the concept translates across a variety of mediums and that it is adaptable to be used for similar campaigns
An illustrative style to pull the look and feel away from that of competitors. Strong simple messaging emphasising the benefits to the customer first – in this case we made campaigns price centric as we knew that it would instigate a more significant reaction.