100’s of tech firms crying for attention, killer apps, new software and all claiming to be different from the booth next door. We had to get PeerReach noticed; engage the crowd to deliver our content through a conversation and a fun interaction.
– Get attention
– Be understood
– Gain advocacy
We took The Next Web to the fairground. We used PeerReach’s technology to recreate a strong man test that the tech community could really play with – their influence score on Twitter – compared to each other. Type your name, hit the button and watch your score soar. Turns out they were quite a competitive bunch. Good news for PeerReach, they were the only stand never empty, everyone wanted to talk to the guys in yellow – hey they had fairground game.