PeerReach

You have a truly unique, standout proposition – it’s clever, it’s different and it’s going to appear on stage at The Next Web, you’ve got only minutes – how do you get it all across? Step up Cafecreate.

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Challenge

100’s of tech firms crying for attention, killer apps, new software and all claiming to be different from the booth next door. We had to get PeerReach noticed; engage the crowd to deliver our content through a conversation and a fun interaction.

Objectives

– Get attention
– Be understood
– Gain advocacy

Solution

We took The Next Web to the fairground. We used PeerReach’s technology to recreate a strong man test that the tech community could really play with – their influence score on Twitter – compared to each other. Type your name, hit the button and watch your score soar. Turns out they were quite a competitive bunch. Good news for PeerReach, they were the only stand never empty, everyone wanted to talk to the guys in yellow – hey they had fairground game.

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