The challenges we had with Pod were twofold. Firstly we had a unique proposition in a specialist sector. We had to convey the features and benefits of Pod in a simple, concise and commercial way in order for this young brand to get the recognition it deserved. The second? Attracting we had to attract big brands with a small budget and a short runway.
– Define Pod’s brand and messaging
– Provide a platform from which the brand could communicate and promote itself
– Take Pod’s proposition to market via soft launch activity
– Help Pod secure its first 10 business partners/customers.