To make an impact with the right customers you need more than a great product. PostID was produced by a reputable firm, with a highly regarded development capability. But, because the company sold bespoke software products, made to order, to a niche market – it needed the ability to attract a new audience – not just the tools to respond to an existing one.
– Define Post ID’s brand values, brand tonality, brand look/feel, and provide it with logo marks and appropriate straplines
– To convey Post ID’s value proposition quickly and clearly and demonstrate the features and benefits of the product in a simple and engaging format
– To assist Post ID in executing a highly targeted communication plan, designed to open a dialogue with a group of select businesses.