TheySay

A new, automated sentiment analysis company looking to attract new clients in a competitive space. Through the development of a refined a brand, message and campaign Cafecreate drove home the differential and helped the team secure their first sales. It is now the leading pioneer in the field of advanced text and sentiment analytics.

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Challenge

To build the TheySay brand and to attract customers wanting text and sentiment analytics in a relatively young, highly competitive marketplace.

Objectives

– Reposition the TheySay brand inline with their company strategy and refined value proposition
– Develop and promote a look, feel and message to attract prospects and allow the team at TheySay to open dialogues
– To ensure the look, feel and messaging of the TheySay brand was consistent and scalable – starting with the company website.

More…

 

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