TMB Events

Cafecreate worked with the successful events company to ensure they remained relevant and aligned with changing demands of prospects. Our team updated their brand’s look, feel and messaging. TMB’s fresh approach and refresh brand had just the impact they wanted – with clients and prospects alike.

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Challenge

Though highly regarded and long established TMB Events were aware that brand and online presence were becoming of increasing importance and that loyalty also relies on conveying the right message – on all channels. TMB Events approached Cafecreate to help them update their look, feel and messaging to ensure it was (re)aligned with their current business strategy and approach.

Objectives

– To update the visual assets, tone of voice and brand identity of TMB Events so that became realigned with the business’ strategy and communication plan
– To produce a website to optimise TMB Events online presence and support the communication materials surrounding their products and services
– To assist their new business campaigns with strategy, creative and content support

Solution

We got to know the marketplace – the alternatives and competitors out there, the profile of the primary and secondary customer, the buying motives and the procurement process. We then began to develop a tone of voice, brand, look and feel, and message reflective of both current prospect and client need. Having developed the company proposition and refined their corporate message, the next priority for TMB was their website – the asset which most new dialogues would stem from and lead to. We designed and built their new site, splitting out their entertainment service as a separate offering.

Results

TMB has been refreshed and reinvigorated, it has found renewed relevance (and further opportunities) amongst its existing clients and it has begun to engage a new audience to ensure it can continue to scale.

About TMB Events

TMB brings corporate events and promotional marketing projects to life in a unique and confident way. After years of experience creating bespoke events and marketing programmes our complementary services are seamlessly integrated and sharply focused on exceptional quality and value.

www.tmb-events.com

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