Social trading, a fast moving, competitive and exciting space to be in. We worked with the team at TopTradr to help them define their brand, positioning, messaging and launch plan. Then we promoted – the impact? A partnership with the world’s biggest FX broker and over 2000 downloads to date.



With the app market being highly competitive and the finance market being highly suspicious we had to ensure that the brand and message were constructed in a way that both gave credibility to the intelligence behind the platform but excitement to the interactive capability and contest inherent to it.


– To conceptualise and develop TopTradr’s brand values, brand tonality, brand look/feel, and provide it with logo marks and appropriate straplines
– Devise a launch, communication and messaging strategy in line with business objectives
– To increase brand awareness/raise profile of TopTradr within the UK FX market
– To develop content inline with the company brand message and to ensure that the TopTradr brand is positioned as “Exciting. Rewarding. Intelligent.”
– To generate an initial 2000 downloads



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