TopTradr

Social trading, a fast moving, competitive and exciting space to be in. We worked with the team at TopTradr to help them define their brand, positioning, messaging and launch plan. Then we promoted – the impact? A partnership with the world’s biggest FX broker and over 2000 downloads to date.

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Challenge

With the app market being highly competitive and the finance market being highly suspicious we had to ensure that the brand and message were constructed in a way that both gave credibility to the intelligence behind the platform but excitement to the interactive capability and contest inherent to it.

Objectives

– To conceptualise and develop TopTradr’s brand values, brand tonality, brand look/feel, and provide it with logo marks and appropriate straplines
– Devise a launch, communication and messaging strategy in line with business objectives
– To increase brand awareness/raise profile of TopTradr within the UK FX market
– To develop content inline with the company brand message and to ensure that the TopTradr brand is positioned as “Exciting. Rewarding. Intelligent.”
– To generate an initial 2000 downloads

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