With the app market being highly competitive and the finance market being highly suspicious we had to ensure that the brand and message were constructed in a way that both gave credibility to the intelligence behind the platform but excitement to the interactive capability and contest inherent to it.
– To conceptualise and develop TopTradr’s brand values, brand tonality, brand look/feel, and provide it with logo marks and appropriate straplines
– Devise a launch, communication and messaging strategy in line with business objectives
– To increase brand awareness/raise proﬁle of TopTradr within the UK FX market
– To develop content inline with the company brand message and to ensure that the TopTradr brand is positioned as “Exciting. Rewarding. Intelligent.”
– To generate an initial 2000 downloads