Tyco

We have worked close with both with ADT and Tyco to help them develop and execute a communications strategy which re-aligned their brand identity and messaging into a unified force worldwide.

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Objectives

– Reposition the Tyco and subsidiary brands inline with  company strategy and refined value proposition
– Develop communications – look, feel and messaging – worldwide to ensure the business was communicating a unified, and highly relevant, proposition in all territories
– To design integrated campaigns which could be localised and executed in line most individual company and audience need

Deliverables

– Local workshops across Europe
– Working with Tyco Global (US) to agree branding methodology
– Creation and implementation of brand guidelines
– Synchronised events in each country to launch the single brand to over 5,000 employees
– Conceptualise and develop all collateral (16 languages) to support the events
– Devised central communications platform and collaterals inc. PR
– Fulfilled the role of central marketing support team

Results

A unified brand and an increasingly powerful business proposition which we are helping the Company to optimise.

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