Withers Worldwide

Legal firms and pricing has always been an area of  debate and occasionally some unwelcome attention, so when we met Withers LLP we were pleased to hear that they weren’t ‘reassuringly expensive’ but more affordable than their heritage brand perhaps portrayed.

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Challenge

To deliver a campaign which resonated with a younger demographic without alienating Withers mature, established and wealthier clients.

Objectives

– Highlight the benefits of a strong partnership in helping entrepreneurs and business owners to save, as well as make, money
– Develop a look, feel and message to attract a new audience
– To suggest improvements to the Company’s interfaces to better allow them to engage and begin a dialogue with a younger demographic

More…

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