Xerox found that lessons learnt in training sessions didn’t always make it back to the office – but got lost in the hurly-burly. So they asked us to create a series of posters that prompted people to gently question their behaviour back in their workplace.
no one thought possible.
Xerox are a large, established corporation with a diverse range of staff and a complex amount of employee relationships to navigate and support. Our campaign had to talk to one audience with many different motives, views and needs.
– Convey a short simple message with maximum
– Ensure that communications were direct without being dictatorial
– All communications worked as integrated campaign and were reflective and supportive of Xerox’s brand values
A little sense of humour and humility , combined with strong photography which conveyed the Xerox message without the need for words.
A hugely successful campaign – with positive feedback from Xerox employees, as well as the internal communication and HR departments.