Xerox found that lessons learnt in training sessions didn’t always make it back to the office – but got lost in the hurly-burly. So they asked us to create a series of posters that prompted people to gently question their behaviour back in their workplace.

It called for some sensitive handling, a touch of humour and a little humility – it led to a change of culture
no one thought possible.

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Xerox are a large, established corporation with a diverse range of staff and a complex amount of employee relationships to navigate and support. Our campaign had to talk to one audience with many different motives, views and needs.


– Convey a short simple message with maximum
– Ensure that communications were direct without being dictatorial
– All communications worked as integrated campaign and were reflective and supportive of Xerox’s brand values


A little sense of humour and humility , combined with strong photography which conveyed the Xerox message without the need for words.


A hugely successful campaign – with positive feedback from Xerox employees, as well as the internal communication and HR departments.

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