To devise a premium look and feel, without stepping into the private member club and spa arena. The Drakes Gym brand had to be reflective of the people in the team – dynamic and driven.
– To update the visual assets, tone of voice and brand identity of Drake Gym so that it realigned with the business’s proposition
– To build a website reflective of the refreshed Drakes Gym brand in order to help improve the brands online presence and reinforce their offline reputation.
Personal training is as much about the person you develop a relationship with, as it is about t the training they provide and the environment they work with you in – ultimately Drakes Gym is all about the people. Photography played a critical part of the websites architecture – we wanted the trainers to be part of the site in order to establish a genuine connection and sense of commonality. We also kept the sales pitch, incredibly low key – everyone know what a gym is and what a personal trainer does – the differential was the approach not the service.
With the website and brand supporting a lot of hard work, the Drakes Gym team have now moved to a bigger premises and are growing fast.