EMI – Bastille
A great band needing to keep in touch with fans – not through a push for downloads or sale of tickets, but through a fun, engaging medium, helping to put their brand at the forefront of their fans minds. We wanted them to experience Bastille not just read updates from them.
– To create a fun, interactive app which allowed fans to engage with each-other both on and offline.
The triangle, come together and make your mark (the Bastille mark) with your friends – as many as you can. Post it, share it and get the guys to promote it – on their own material.