EMI – Bastille

Fans – there is no magic formula, they have to relate and engage, and these days, a band needs to do a lot to be the one they want to interact with. Bastille got social sites – so we thought they should get interactive.

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Challenge

A great band needing to keep in touch with fans – not through a push for downloads or sale of tickets, but through a fun, engaging medium, helping to put their brand at the forefront of their fans minds. We wanted them to experience Bastille not just read updates from them.

Objectives

– To create a fun, interactive app which allowed fans to engage with each-other both on and offline.

Solution

The triangle, come together and make your mark (the Bastille mark) with your friends – as many as you can. Post it, share it and get the guys to promote it – on their own material.

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