Cafécreate is an agency that is rooted in the digital revolution - whose members have always been immersed in a digital world and understand it instinctively. Yet we have never understood why new media and traditional media should be defined so differently.
We much prefer to see media, as media, new or old.
And we firmly believe that it is not the technology that makes the difference, but the message that technology carries and the possibilities it presents that make it unique.
So whilst we’ll talk excitedly of social networking sites and of blogs,
and the power of Web 2.0. And whilst we’ll build sites that use the most advanced techniques and technologies, we’re not prepared to pretend that they’re somehow the preserve of an internet elite, but believe that our knowledge should make the benefits available to all our clients.
And that, if Web 2.0 means anything it all, it means more influence
not less.
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